Humble and Humble
Revisiting your brand presence as your business matures
Branding & website for an architecture & interiors business
Sisters in business together wished to refresh their website and brand design for their Architecture & Interior design company. We had worked together six years previous, when they initially started out.
Having now accumulated a strong port folio of large home renovation and extension projects, it was time for the Humbles to upgrade their website in order to impress and connect with the market they now desire to reach. To take it to the next level, investment was made in both professional photography and skilled copywriting. Content was designed to give a window into the experience of what it’s like to work with the sisters, and also to deepen a potential clients understanding of the values that make Humble & Humble tick.
Developing the appropriate visuals and a distinctive identity for this endeavour took close collaboration, competitor analysis and lots of experimentation.
CREDITS: Laura Dodsworth Photography Copywriting by Clare at Opal & Co
Original logotype concept sketch
Rejected logotype concepts
“We have really enjoyed working with Frances; she took us through a very clear and organised design process and we are extremely happy with the result.
The whole process was really collaborative, Frances really listened and delivered our aspirations and requests but also rightly challenged some of our proposals with her expert knowledge.
The result is a website which not only looks and feels like "us" but also operates a seamless and intuitive customer journey.”
— Debbie