A welcoming & calming identity for a new combined venture
CREDITS: Laura Dodsworth Photography
Two co-existing businesses, one Chiropractic and one Acupuncture & Herbs, wanting to come together under one name meant a complete rebrand, new website and social media overhaul.
Commissioning a photographer when you've never been in front of the lens professionally can be daunting - even when you know how important it is to show yourselves online in order to open a window into who you are and how you work. Part of my work includes helping clients navigate situations they're not trained in so that they get the best possible outcome. A full photoshoot on site resulted in an abundance of great imagery so necessary for producing an authentic and on brand website.
We worked closely together to create branding that issued the right balance of calm versus expertise, and produced a website that clearly defined their services and welcomed new clients to what they had to offer.