A complete revamp to reflect a refocused business vision
CLIENT: The Surrey Chiropractor
CREDITS: Photoshoot by Laura Dodsworth
Having sold her chiropractic business in London it was important to this experienced practitioner that her latest clinic in Surrey, based in a specially converted part of her home, fully reflected the personal service and environment her clients are treated to.
The concept for this design came to mind during my very first conversation with her as she described her Chiropractic work and the very ethos behind it - that everything was connected. I saw in my mind a continuous line drawing and as soon as I was commissioned bought this concept to life.
Starting afresh with a strategy session examining the previous website, the business direction, competitors, and her ideal client base, we went about creating her brand and pared back fresh content together.
Integral to the conversation was how to present herself and her business across all channels and it was brilliant to be involved in the art direction of the photoshoot which created expert imagery not just for her website but also valuable images for her social media content.
I produced the branding, website, print design and social media content design, then rounded the project off with some training on social media tools so that The Surrey Chiropractor can be in control of her voice and content herself.