Christian de Cruz Counselling and Phsychotherapy monogram

A professional logotype presents clients with the assurance they need

CLIENT: Christian de Cruz l Counselling & Psychotherapy

CREDITS: Fiona Galliver Photography

More and more people now seek advice online and find their Counsellors through specialist directories so it was important for self-employed Counsellor and Psychotherapist Christian de Cruz to have an online presence which was going to resonate with potential clients and place him in the professional light he sought.

When a client sights Wes Anderson as a key creative inspiration, it's hard not to completely lose yourself in the rich pickings such a catalogue of work can offer. Finding the route out to a balanced, professional and appropriate look and feel can take time, and was done by continually reminding ourselves of the client base and their frame of mind and goals when seeking to engage a Counsellor.

Christian de Cruz logotype
Christian de Cruz business card
Frances made everything that I had anticipated as being stressful and complicated into a process that was enjoyable and clear. She took care of all the technical stuff that I dread and she was able to translate my business identity as well as my leanings on design and aesthetics into concepts that would work effectively as a website. I particularly enjoyed how collaborative our work was – Frances really took time to understand what I wanted, as well as the business environment I work in – and consequently helped me to gain a more defined sense of my own business identity than I’d ever had before. Frances is patient, structured, professional and a great communicator. And she has great taste. I’d really recommend working with her.
— Christian